Futurity First - Don Lilly Agency

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Financial Services

About Us

Futurity First - Don Lilly Agency is a Roanoke-based financial services and wealth management firm focused on helping individuals, families, and business owners build long-term financial security through Medicare, retirement planning, life insurance, income protection, and personalized financial strategies. The agency is built around a relationship-first approach, emphasizing trust, accessibility, and guidance tailored to each client’s goals rather than one-size-fits-all financial solutions.

Led by third-generation General Manager Don Lilly III, the agency continues a longstanding family presence in the financial services industry while combining modern planning strategies with a strong local foundation in the Salem–Roanoke Valley region. The firm has also been recognized in the Best of Roanoke awards, reflecting its reputation for client relationships, professionalism, and community presence throughout the area.

Rep/Contact Info

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Corey Coogan
Financial Advisor